MODERNICA CELEBRATES 25 YEARS
Southern California-based furniture and home goods company Modernica, Inc. was founded in 1989 on the heels of the North American modernist movement, with the goal of perpetuating the California modernist way of life through simple, clean-line design, high-quality materials, durability, functionality and accessibility. Modernica’s foray into furniture manufacturing began when brothers Frank and Jay Novak acquired 12,000 fiberglass shell chair seats from Century Plastics after Herman Miller discontinued production of the Eames-designed chairs. The brothers created bases and shock mounts for the chairs and forged on to grow the business into the premier source for mid-century modern reproduction furniture and home goods, much of which is made using the original mid-century manufacturing methods. In the case of the fiberglass shell chairs, Modernica owns the original preform machine and other equipment that were once used to make Eames’ designs for Herman Miller, with the machinery now located in Modernica’s Los Angeles factory. Modernica uses the original Eames design and authentic materials to manufacture the fiberglass shell chair in a variety of styles and colors. Modernica also produces George Nelson Bubble Lamps using the original mid-century equipment.
To celebrate twenty-five years in business, Modernica is throwing an anniversary bash and factory sale on Saturday, June 7 from 9 a.m. – 3 p.m. at their Los Angeles factory, with hundreds of items on sale, including fiberglass shell chairs in a variety of styles and colors and George Nelson Bubble Lamps, as well as outdoor, dining and bedroom furniture. The celebration includes contests and prizes, entertainment by DJs Money Mark and Patrick Keeler, 25th anniversary cupcakes and an assortment of great food trucks like Border Grill, Greenz on Wheels, Blue Bottle coffee and Sweet Lucie’s ice cream. The fiberglass shell chair factory will be operating all day during the anniversary celebration to allow attendees to get a look into the manufacturing process for the chairs.
While the 25th anniversary celebration and factory sale is an event you won’t want to miss, if you can’t make it to LA for the event you will still be able to get 15% off of selected online purchases on June 7 and 8 by using the code ‘factorysale’ at Modernica.net.
What: Modernica 25th Anniversary Party & Factory Sale
When: Saturday, June 7, 2014 from 9 a.m. – 3 p.m.
Where: Modernica Los Angeles Factory, 2901 Saco Street, Los Angeles, CA 90058