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35mm Clothing is a Los Angeles-made knitwear brand inspired by the art and nostalgia of print film. Each collection is a visual narrative and expression of its Southern California roots, where original 35mm photos, graphics, customized washes and natural fabrics reflect the cultural landscape.

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Co-founded by lifestyle photographer, Travis McCormick, and CEO of a domestic high-end manufacturer, Christopher Choi, the brand was developed to offer a line reflecting creativity and casual luxury. Headquartered in Downtown Los Angeles, the brand’s design and manufacturing process all take place in-house, maintaining their commitment to artistic integrity and exceptional quality.

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We are excited to partner with 35mm Clothing to give away a $100 gift card via Instagram this week! Just head over to our account (@palmspringsstyle) for instructions on entering, and we will select a winner on Friday, Dec. 19 at 5 p.m. PST.  {UPDATE: The giveaway is now over (congrats to our winner, @eskimo000!), but 35MM is offering a special 10% discount to PSS readers through 12/31/14! Just use the code ‘pssloves35mm’ during checkout!}

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